Interview for Sundavia Pearl Vintage Clothing Line
If you have been into our shop recently, or on our Facebook page, you will have noticed our new line of vintage clothing. These are such great pieces, and I was thrilled to be able to spend an hour interviewing our Vintage Clothing Vendor, Camilla Emond last week for Sundavia Pearl. I was just astounded by this woman! She is amazing: and her artistic soul, her thoughts and her feelings about fashion I just found so valuable. So I am very excited to share some beautiful ideas, inspiration, and history with you today, about Camilla’s vintage clothing line. Enjoy! -Sharilyn
Artist: Camilla Emond
Brand: Sundavia Pearl
Category: Vintage Clothing Line
Sharilyn: I am noticing some gorgeous items of clothing, Camilla. What was your inspiration for your clothing line, Sundavia Pearl?
Camilla: Well, I grew up in Scandinavia, and I spent summers with my Grandma in Sweden. She was a small town actress, and had a fabulous wardrobe. I specifically remember a pair of her high-heeled boots that I would wear to play dress up. I’ve always loved vintage clothing and anything unique and different.
For years I have been a fiber artist, and I would hand spin and dye yarn. I just love color and creating with color. However, the dying process took a toll on my hands, so I had to transition out of that. I moved into vintage clothing
S: How did you source your clothing? Where does it come from?
C: Well, that really depends. I generally source clothing on my travels, so these items can come from all over the United States, and all over the world, really. Whenever I travel to a new place I am always on the lookout for fantastic finds from different parts of the world.
A lot of these brands here are going to be “not common” to this particular area. I have a lot of vintage European labels, as well as some from California, Hawaii, etc. So really, my vintage clothing comes from all over the globe. It’s a hand picked selection.
S: I see that you have labeled all your items with an era: 50’s 60’s, 70’s and 80’s. And each era has such a unique style. What intrigues you about each decade?
C: Every decade has a unique look. I love the 50’s look of just “When the times were good”. 50’s clothes are just classy: tailored, high quality, hand sewn. They use real metal zippers and you can just see the craftsmanship that is so quintessential to that era. As far as style, I just love that tight fitting, tailored “there for her man” look.
The 60’s were sort of a backlash from that; it was a transitional time where fashion and culture was moving away from that closed, tight, “everything/everyone is perfect” mentality, and the clothing followed that.
70’s was very very hippy, bohemian, relaxed. 70’s are my personal favorite because it so echoes my own personal style. I love the empire waist. Women were becoming more free and accepting of their bodies. Just… relaxed. Free. Love the lace details, cotton fabrics, just down to earth and real.
And then the 1980’s was just plain FUN! It was like party time, high school. They used a lot of pastels and neon colors. I mean, this was when I was in high school so it has a special place for me. I love that whole “Pretty in Pink” look. It’s just plain fun, but you also got the whole 1980’s business suit. The professional woman with the fitted skirt suit and shoulder pads. It was an empowering time also, a sort of “I can do this” type of a look for women.
S: So would you say that fashion styles sort of follow our cultural evolution?
C: Exactly! And that is exactly why I find fashion so intriguing. There is an attachment to a time, a place and a style, and it just sparks my imagination and an appreciation of how women have evolved in our western and global culture.
S: How do you see today’s fashions as influenced by past decades?
C: All the time. Fashion regurgitates itself all the time. Just like most artists copy each other and end up taking something old and putting a new spin on it, so it is the same with fashions. And Interior Design too. Interior colors follow fashion colors, so keep an eye out on the fashion color trends, because those will next be integrating into interior color trends! Just watch.
S: What do you see as the current trends in fashion?
C: Individuality. Originality. No body is a cookie cutter, and nobody WANTS to be a cookie cutter. We like to mix and match, now, and everything goes really. I mean look at what you’re wearing today: you’ve got a striped tunic, and flowered patterned jeans…. And it just works!
S: How did you get your inspiration for the name of your boutique: Sundavia Pearl?
C: That’s easy! It comes from my Scandinavian heritage; “Sun” is because I love the sun, “Davia” comes from “Scandinavia”, and “Pearl” is because I view each clothing item that I find as a treasure or a pearl.
S: So, your collection of scarves and headbands is gorgeous! Tell us about the line!
C: These are a throwback to my dying days. Color is my thing, and frankly, I am a scarf freak (laughs) I didn’t have it in me to continue with dying yarn, so I took the colors I had and tied it into my new clothing line. The idea is that you can take a vintage piece, and bring it into this century with your own fun funky style. The scarves are perfect accessories for that.
S: Is that your vision for Sundavia Pearl? Retro tied in to modern everyday wear?
C: My vision for Sundavia is that I want women to feel beautiful and special at any age. These clothes are ageless and timeless. This is not sectioned out by “Juniors” or “Misses”. It covers a broad spectrum, and as each piece is unique, somewhere in the mix you will find something that is
“you”. And it will make you feel beautiful and unique and highlight your own personality. That’s my vision.
S: Lovely. I love that vision! Is there anything else you’d like us to know? What can we expect from you in the future?
C: One thing I really want shoppers to know is that when I put out my clothing, I am very conscious of the colors I put out, keeping in mind the season, the current trends, etc., so that the clothing may be “vintage”, but it is definitely keeping current to the “Now”. It’s totally able to integrate with your “Now” wardrobe. I mean, I have vintage bridal gowns, prom dresses, but also casual clothing. You can shop for a costume, for an elegant occasion, or just for every day. And they are all 100% unique pieces. No one will have that same sweater!
As a final note, one thing that it is crucial for me to mention is that although these pieces are so unique, high quality, and vintage from all over the world, Sundavia Pearl clothing is very reasonably priced! Camilla really kept “shopping for everyone” in her mind as she evaluated each item for price, along with the condition of the piece (all are pristine!) the vintage, and the label. You will find designer labels among this collection, as well as European labels.
Camilla’s spectacular line of vintage clothing is available exclusively at the Shops at Station 8 in Columbia Falls, MT. Be sure to check it out the next time you’re in the Shop!